As shopping continues to shift online, many brands are managing both direct-to-consumer and B2B fulfillment from the same operation. While the channels share infrastructure, their demands are fundamentally different. Here's how to manage both.
Amanda Loudin
Amanda Loudin is a Maryland-based freelance writer with a wide range of coverage in both the B2B and B2C arenas. Areas of focus include supply chain management/logistics, health and science, travel, and everything in between. Amanda enjoys digging into research and data to support her content development, and welcomes the opportunity to add engaging, narrative spin where appropriate. Her work includes traditional feature articles, blog posts, white papers, branded content, and executive ghostwriting.
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