Back-to-school shopping is in full swing. Discover what’s driving 2025 trends, how parents are shopping, and how ecommerce brands can stand out this season.
Marla Clendenin
Marla Rose Clendenin is a creative writer, editor, and producer who turns ideas into clear, conversational content, particularly for ecommerce retail, beverage, and healthcare brands. She has led content strategies for award-winning digital campaigns and hosted a podcast investigating the intersection of pop culture and marketing. Aside from typing furiously on her laptop, you can catch her at a comedy show or adding new recipes to her amateur food blog.