No pressure, but one of the biggest sales events of the year is on the horizon. Okay, a little healthy pressure. Black Friday Cyber Monday (BFCM) weekend will kick off
Marla Clendenin
Marla Rose Clendenin is a creative writer, editor, and producer who turns ideas into clear, conversational content, particularly for ecommerce retail, beverage, and healthcare brands. She has led content strategies for award-winning digital campaigns and hosted a podcast investigating the intersection of pop culture and marketing. Aside from typing furiously on her laptop, you can catch her at a comedy show or adding new recipes to her amateur food blog.
Peak season is rapidly approaching, which often brings a healthy mix of anticipation and anxiety for ecommerce brands. While the holidays offer an incredible opportunity to expand reach and boost
While most people are settling into the relaxing rhythms of summer, not everyone is in vacation mode. For ecommerce retailers, this isn’t downtime. It’s go time. With back-to-school season in