Back-to-school shopping has already begun. Discover what’s driving 2026 trends, how parents are shopping, and how ecommerce brands can stand out this season.
Marla Rose
Marla Rose Clendenin is a creative writer, editor, and producer who turns ideas into clear, conversational content, particularly for ecommerce retail, beverage, and healthcare brands. She has led content strategies for award-winning digital campaigns and hosted a podcast investigating the intersection of pop culture and marketing. Aside from typing furiously on her laptop, you can catch her at a comedy show or adding new recipes to her amateur food blog.
With BFCM 2025 fast approaching, retailers are under more pressure than ever to deliver seamless experiences despite new challenges like tariffs, shifting consumer sentiment, and quieter early-season sales. WSI highlights seven common BFCM mistakes and how to avoid them.