Holiday ecommerce optimization starts with the fundamentals. Before chasing the latest trends, focus on the site performance, checkout experience, and team preparation that help turn seasonal traffic into lasting customer relationships.
Rachel Gonzalez
Rachel Gonzalez is the Marketing Director at Virid, where she leads brand strategy, campaign development, and growth initiatives for the Unified Commerce Solutions provider. Her background spans nearly a decade across marketing, communications, and brand development.
Back-to-school season is a major ecommerce opportunity for retailers, but success depends on more than product availability. This guest post from Virid covers how retailers can improve checkout, PDPs, personalization, fulfillment, shipping, and returns before seasonal demand hits.