Peak Predictions: What’s In Store For 2025

The busiest season in retail is here. Are you ready?

For consumers, peak season may start after Thanksgiving, but for brands, the real work begins months earlier. In 2025, with shifting consumer habits and an uncertain economy, smart planning is the key to thriving.

Our latest eBook breaks down the trends, data, and deadlines you need to get ahead, so your team can plan smarter, move faster, and win big in the holiday season.

The defining trend for 2025 is demand volatility paired with fulfillment flexibility.

Mike Venditti
VP of Fulfillment at Kase

A look back at 2024 peak season performance.

Adobe and Visa insights on record-breaking spend, mobile dominance, fulfillment trends, and in-store vs. online growth.

2025 economic outlook & consumer sentiment.

What recent inflation, spending, and policy signals mean for how shoppers will behave this year.

Peak season predictions.

Emerging trends like earlier holiday promotions, Christmas creep, BNPL growth, and discount-driven spending.

Key planning milestones & actionable strategies.

Critical dates and deadlines for Amazon FBA, carrier contracts, and promotions. How to align with your 3PL, lock in carrier capacity, and manage post-holiday returns without chaos.

Get the full guide

Retailers must also get the timing right. For example, last year, many of the big retailers began to run holiday promotions starting in early October. Coupled with a disrupted supply chain and Amazon’s earlier FBA deadlines, brands need to move now.

“Planning, planning, and more planning. Lead times will be long, capacity will be tight, anything you can do to get ahead in late summer will pay off huge dividends.”
Jack Dampf, COO at Hiyo