Mary Berko

Mary Berko is a marketing director focused on creating high-quality, conversion-driven content. She specializes in content strategy, thought leadership, and demand-generating campaigns that turn complex topics into clear narratives. Her work spans ecommerce, logistics, technology, and education.
Map with pin in Northampton, PA representing how an East Coast 3PL in the Lehigh Valley is a strategic location

Explore why the Lehigh Valley is emerging as a top East Coast 3PL hub for brands seeking speed, scalability, and operational control.

customer smiling while unboxing peak season ecommerce order

With peak season now in the rearview mirror, many businesses would rather move on instead of pausing to assess what could have been better. The thing is, now is the perfect time to analyze post-peak KPIs to refine strategies for the future.

Kase alien looking at computer with Kase blogs, representing Kase's best content of 2025

In 2025, ecommerce teams gravitated toward clarity over hype. The most-read Kase content focused on fulfillment fundamentals that directly impact inventory control, customer experience, and scalable growth.

kase alien shopping on phone sitting on top of holiday presents and packages representing BFCM shopping

Get ready for BFCM 2025. Explore key consumer trends, smart discounting tactics, and fulfillment strategies to stand out this season.

semi truck carrying large package with money symbol representing peak season surcharges

Peak season is here, and with it, new 2025 peak season surcharges from UPS, FedEx, and USPS. These temporary rate increases are designed to offset higher operating costs as carriers manage surging holiday shipment volumes. By understanding these surcharges, ecommerce retailers can minimize their overall shipping impact during the busiest time of the year.

Alien carrying gift by holiday tree, representing ecommerce holiday shopping trends

Ecommerce holiday shopping 2025 is rewriting the retail playbook. This year’s “smart holiday shopper” is starting earlier, shopping more intentionally, and trusting authenticity over hype. With only 26 days between Thanksgiving and Christmas, brands will need to act fast and strategically.

laptop on desk showcasing image of kase ecommerce automation platform feature

Streamline fulfillment with ecommerce automation. Learn how rules-based workflows can reduce errors, save time, and increase scalability.

image of malomo branded order tracking and kase logo

Discover why the post-purchase experience matters in ecommerce and how Kase's new partner Malomo can help personalize order tracking.

illustration of astronaut with Kase flag

In case you missed the astronomical news, ShippingTree has rebranded to Kase™ with a mission to take omnichannel order fulfillment to the next galaxy.