Peak planning isn’t just a holiday exercise anymore. From back-to-school and summer swimwear to influencer campaigns and viral product drops, ecommerce brands face multiple surge moments throughout the year. The brands that win aren’t just reacting to demand. They’re planning for it 120 days in advance.
Alyssa Wolfe
Alyssa Wolfe is a content strategist, storyteller, and creative and content lead with over a decade of experience shaping brand narratives across industries including retail, travel, logistics, fintech, SaaS, B2C, and B2B services. She specializes in turning complex ideas into clear, human-centered content that connects, informs, and inspires. With a background in journalism, marketing, and digital strategy, Alyssa brings a sharp editorial eye and a collaborative spirit to every project. Her work spans thought leadership, executive ghostwriting, brand messaging, and educational content—all grounded in a deep understanding of audience needs and business goals. Alyssa is passionate about the power of language to drive clarity and change, and she believes the best content not only tells a story, but builds trust and sparks action.
This week’s Retail Dispatch explores how AI, creator strategy, and network optimization are affecting commerce. From major retailers testing ChatGPT ads and American Eagle launching a points-based creator community to FedEx consolidating its network and TikTok pausing seller shipping changes, brands are rethinking how they reach customers, manage fulfillment, and protect margins.
A modern WMS is the foundation of efficient 3PL operations. From real-time inventory visibility to advanced reporting, here are the five features every 3PL should have to support scalable, accurate, and client-focused fulfillment.
This edition of The Retail Dispatch covers the biggest ecommerce and fulfillment shifts shaping 2026, from TikTok Shop’s new shipping rules and rising returns costs to dynamic parcel pricing, retail expansion, and sustainable packaging innovation.
Learn how to streamline ecommerce returns management in 2026 to reduce costs, improve customer satisfaction, and protect bottom line in a shifting landscape.
The future of ecommerce is conversational. Shopify’s new integration with ChatGPT lets shoppers search, discover, and buy all within a single chat. This new update gives brands a direct path into AI-driven discovery moments and introduces a new era of seamless, conversational commerce.
Tariff uncertainty, AI-driven commerce, and new marketplace strategies are reshaping retail in early 2026. This edition of The Retail Dispatch breaks down the policy decisions, platform changes, and fulfillment moves retailers need to know right now.
The Retail Dispatch delivers a curated look at the stories shaping ecommerce, retail, and fulfillment. From TikTok Shop shipping changes and the rise of recommerce to AI risks, post-holiday returns, and more, this edition breaks down what matters now and what it means for brands planning for 2026.
As ecommerce enters 2026, retailers are rethinking where fulfillment happens, and why. Rising customer expectations, tariff pressure, and omnichannel complexity are pushing brands away from single-warehouse models toward distributed, flexible networks. From major U.S. distribution corridors to nearshoring hubs and global gateways, 3PL location strategy has become a competitive advantage that directly impacts speed, cost, resilience, and growth.