Mary Berko

Mary Berko is a creative content marketing manager focused on e-commerce and logistics. She was previously the senior marketing manager at Whiplash, Ryder, and CLI Studios. Her content has covered e-commerce marketing, fulfillment, logistics, arts education, and dance.

How to Create a Stellar Unboxing Experience in Ecommerce

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The only guaranteed interaction with your brand after purchase? The unboxing experience. With each package that arrives at a customer’s doorstep, there’s an opportunity to leave a lasting impression and foster brand loyalty. Retailers that aren’t taking advantage of this pivotal moment may miss the chance to impact engagement. Highly successful ecommerce brands like Glossier, … Read more

Ecommerce Holiday Shopping 2024: 5 Key Consumer Trends

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As the days become shorter and the weather cooler, shoppers begin to put their holiday spending hats on. One of the major shopping events of the year is only a few weeks away—Black Friday, Cyber Monday (BFCM). From there, the peak shopping season truly begins with a month of excited consumers engaging in a tremendous … Read more

Peak Season Surcharges 2024: What ecommerce brands need to know

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It’s that time of the year again—peak season is upon us. And with it, pesky peak surcharges have arrived. For ecommerce merchants, these inevitable temporary surcharges cause a surge in shipping costs during a vital time when brands are trying to secure sales and boost net profit before the end of the year. But, not … Read more

Automate order fulfillment with a 3PL

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The phrase ‘fulfillment automation’ can bring to mind dystopian images of robot-only warehouses and driverless trucks, but the reality is much more nuanced. Automated fulfillment processes are gradually making their way into dozens of workflows across the supply chain, including order fulfillment, inventory management, warehouse management, and more. Automatically routing customer orders to the fulfillment … Read more

Can your 3PL (really) handle custom packaging?

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custom packaging items including packing tape with branded patterns on a tabletop

Ecommerce brands love the idea of offering the ultimate unboxing experience—not to mention receiving one. But what does custom packaging demand from your ecommerce fulfillment strategy?  It’s easy to get distracted by the frills and bows (sometimes literally) and forget about the complexity that custom packaging and kitting brings to your fulfillment operation. But for … Read more

Kase™ empowers exceptional customer experiences through seamless, end-to-end logistics solutions.

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