Black Friday
Coordinate extra pick/pack shifts with your 3PL for the volume surge.
Peak season is here. Spending is still strong, but shoppers are playing it smart. With spending projected to slow and consumers prioritizing value over volume, this year’s winners will be the brands that deliver exceptional experiences: fast, reliable fulfillment, transparent communication, and smart inventory planning.
Use this calendar to align campaigns, inventory, and fulfillment with the biggest shopping moments of the season.
Coordinate extra pick/pack shifts with your 3PL for the volume surge.
Prepare for one of the largest online order volumes of the year.
Ensure inventory arrives by this date to protect Prime badge readiness for Christmas orders.
Increase same-day, next-day, and BOPIS/curbside options for last-minute shoppers.
Monitor post-holiday return volumes and ensure reverse logistics workflows are ready.
Use 3PL reverse logistics capacity to process returns quickly and restock high-velocity SKUs.
Peak season surcharges vary widely by carrier and service level, making it essential for brands to plan around them. Review the latest adjustments below to protect margins and avoid unexpected costs. Get the full guide here.
| Surcharge | Sept. 28–Nov. 22 | Nov. 23–Dec. 27Highest rates | Dec. 28–Jan. 17 |
|---|---|---|---|
| Additional Handling | $8.80 | $11.85 | $8.80 |
| Oversize Charge | $95.75 | $117.25 | $95.75 |
| Unauthorized Charge | $535 | $595 | $535 |
| Service | Oct. 26–Nov. 22 | Nov. 23–Dec. 27Highest rates | Dec. 28–Jan. 17 |
|---|---|---|---|
| Overnight services | $1.30 | $2.55 | $1.30 |
| 2Day / Express Saver | $1.20 | $2.35 | $1.20 |
| Ground Residential / Home Delivery Residential | $0.50 | $0.80 | $0.50 |
| Ground Economy | $2.55 | $4.05 | $2.55 |
Per-package amounts shown. Ground Economy is contract-only. Separate volume-based residential charges may apply to enterprise shippers.
| Surcharge | Sept. 27–Nov. 21 | Nov. 22–Dec. 26Highest rates | Dec. 27–Jan. 16 |
|---|---|---|---|
| Additional Handling | $8.75 | $11.90 | $8.75 |
| Large Package Surcharge | $96.25 | $117.50 | $96.25 |
| Over Maximum Limits | $530 | $590 | $530 |
| Service | Oct. 25–Nov. 21 | Nov. 22–Dec. 26Highest rates | Dec. 27–Jan. 16 |
|---|---|---|---|
| Ground Residential | $0.50 | $0.75 | $0.50 |
| Ground Saver | $0.50 | $0.75 | $0.50 |
| Next Day Air | $1.35 | $2.50 | $1.35 |
| All Other UPS Air | $1.35 | $2.50 | $1.35 |
Per-package amounts shown. A separate schedule applies to qualifying higher-volume shippers.
Pending favorable PRC review, temporary holiday increases are scheduled for Oct. 4, 2026–Jan. 17, 2027. Rates vary by service, weight and zone.
| Commercial service | Weight / zone | Holiday increase |
|---|---|---|
| Priority Mail / Ground Advantage | 0–3 lbs., Zones 1–4 | $0.40 |
| Priority Mail | 26–70 lbs., Zones 5–9 | $9.10 |
| Ground Advantage | 26–70 lbs. / Oversized, Zones 5–9 | $7.70 |
| Priority Mail Express | 26–70 lbs., Zones 5–9 | $18.20 |
| Parcel Select | 26–70 lbs. / Oversized | $2.35 |
Commercial examples shown. These holiday increases follow the separate 8% temporary transportation-related increase that took effect April 26, 2026.
| Surcharge | Oct. 25–Nov. 21 | Nov. 22–Dec. 26Highest rates | Dec. 27–Jan. 16 |
|---|---|---|---|
| Per-package Demand Surcharge | $0.50 | $0.75 | $0.50 |
| Additional Handling Fee | $8.75 | $11.90 | $8.75 |
| Large Package Fee | $96.25 | $117.50 | $96.25 |
| Extra Heavy Package Fee | $530 | $590 | $530 |
Per-package amounts shown. Demand surcharges are additional to contracted rates and other applicable package fees.
Updated September 2026. Review carrier rate cards and contracted terms before finalizing shipping budgets.
Retail and ecommerce leaders are optimistic about peak season 2026, but optimism alone won’t prevent disruptions. While demand forecasts and confidence levels remain strong, many organizations still anticipate operational challenges once volume surges. The question isn’t whether demand will increase, it’s whether fulfillment networks are prepared to scale with it.
Peak season risk isn’t limited to one area of the business. Inventory, labor, transportation, and forecasting challenges are all competing for attention as retailers prepare for higher demand. Here’s where leaders see the greatest operational risk heading into peak season 2026.
Retailers aren’t relying on a single tactic to protect margins. Instead, they’re combining inventory, shipping, fulfillment, and promotional strategies to control costs while maintaining the customer experience. Here’s where leaders are focusing their efforts heading into peak season 2026.
Peak season success depends on more than inventory and labor planning. Retail leaders increasingly expect their 3PL partners to play a strategic role in managing risk, improving visibility, and supporting operational agility. These are the capabilities retailers say matter most as they prepare for another year of growing demand.
Retailers need partners that can help reduce transportation risk by supporting multiple carrier options before peak volume hits.
Accurate inventory data helps retailers avoid stockouts, overstock, and costly fulfillment decisions during peak season.
Leaders need order, inventory, and shipment visibility that supports faster decisions when exceptions occur.
Connected systems help synchronize operations across ecommerce, retail, marketplace, and fulfillment workflows.
Peak season magnifies operational weaknesses. But the right planning and partners make all the difference.
Peak season demand can outpace internal capacity fast. Without the right fulfillment support, brands struggle to scale orders, maintain accuracy, and protect customer success when it matters most.
Poor visibility and misaligned forecasting lead to stockouts, backorders, and missed revenue. Strategic inventory planning is critical to keeping shelves full throughout the rush.
Carrier surcharges and limited capacity make peak season shipping more expensive. Strong carrier relationships and smart routing decisions are essential to keep costs under control.
As retailers prepare for peak, many are facing the same challenge: growing operational complexity paired with shrinking margin for error.
Our latest industry report surveyed 328 retail and ecommerce leaders to better understand the gaps brands are racing to fix before the holiday season.
Inside, you’ll learn:
From forecasting smarter to managing surcharges and returns, these expert guides break down the strategies retailers need to stay agile and competitive throughout peak season.