PEAK SEASON 2025

Peak Season Resource Center

Peak season is here. Spending is still strong, but shoppers are playing it smart. With spending projected to slow and consumers prioritizing value over volume, this year’s winners will be the brands that deliver exceptional experiences: fast, reliable fulfillment, transparent communication, and smart inventory planning.

Key dates & Christmas countdown

Use this calendar to align campaigns, inventory, and fulfillment with the biggest shopping moments of the season.

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Nov 28

Black Friday (2025)

Coordinate extra pick/pack shifts with your 3PL for the volume surge.

Dec 1

Cyber Monday (2025)

Prepare for one of the largest online order volumes of the year.

Nov 22

FBA Christmas Inventory Deadline (2024)

Ensure inventory arrives by this date to protect Prime badge readiness for Christmas orders.

Late Nov – Dec 24

Expedited & Omnichannel Focus

Increase same-day, next-day, and BOPIS/curbside options for last-minute shoppers.

Dec 24–25

Christmas

Monitor post-holiday return volumes and ensure reverse logistics workflows are ready.

Dec 26 – Jan 5

Returns Peak

Use 3PL reverse logistics capacity to process returns quickly and restock high-velocity SKUs.

Key carrier peak surcharges

Peak season surcharges vary widely by carrier and service level, making it essential for brands to plan around them. Review the latest adjustments below to protect margins and avoid unexpected costs. Get the full guide here.

Surcharge Name Services Affected Charge Per Package Effective dates
Additional Handling U.S. domestic, U.S. import and U.S. export shipments $8.25 to $10.80 Sept 28, 2025 – Jan 17, 2026
Large Package Surcharge U.S. domestic, U.S. import and U.S. export shipments $90.50 to $107 Sept 28, 2025 – Jan 17, 2026
Over Maximum Limits U.S. domestic, U.S. import and U.S. export shipments $485 to $540 Sept 28, 2025 – Jan 17, 2026
Demand Surcharge UPS Ground Residential, Air and Ground Saver packages $0.40 to $2.05 Oct 26, 2025 – Jan 17, 2026
Demand Surcharge* Certain UPS Ground Residential, Air Residential, Air Commercial and Ground Saver packages for qualifying customers $0.40 to $8.75 Oct 26, 2025 – Jan 17, 2026
Surcharge Name Services Affected Charge Per Package Effective dates
Additional Handling Surcharge U.S. Package Services, FedEx International Ground shipments $8.25 to $10.90 Sept 29, 2025 – Jan 18, 2026
Oversize Charge U.S. Package Services, FedEx International Ground shipments $90 to $108.50 Sept 29, 2025 – Jan 18, 2026
Ground Unauthorized Package Charge FedEx Ground, FedEx Home Delivery and FedEx International Ground shipments $490 to $545 Sept 29, 2025 – Jan 18, 2026
Demand Surcharge FedEx First Overnight, Priority Overnight, Standard Overnight, 2Day, 2Day A.M., Express Saver (excluding One Rate packages) $1.05 to $2.10 Oct 27, 2025 – Jan 18, 2026
Demand Surcharge FedEx Ground residential shipments, FedEx Home Delivery residential shipments $0.40 to $0.65 Oct 27, 2025 – Jan 18, 2026
Demand Surcharge FedEx Ground Economy Package Services $2.20 to $3.55 Oct 27, 2025 – Jan 18, 2026
Demand — Residential Delivery Charge* Ground, Home Delivery, First Overnight, Priority Overnight, Standard Overnight, 2Day, 2Day A.M., Express Saver (excluding One Rate packages) $1.55 to $8.75 Oct 27, 2025 – Jan 18, 2026
Surcharge Name Services Affected Charge Per Package Effective dates
Additional Handling U.S. domestic, U.S. import and U.S. export shipments $8.25 to $10.80 Sept 28, 2025 – Jan 17, 2026
Large Package Surcharge U.S. domestic, U.S. import and U.S. export shipments $90.50 to $107 Sept 28, 2025 – Jan 17, 2026
Over Maximum Limits U.S. domestic, U.S. import and U.S. export shipments $485 to $540 Sept 28, 2025 – Jan 17, 2026
Demand Surcharge UPS Ground Residential, Air and Ground Saver packages $0.40 to $2.05 Oct 26, 2025 – Jan 17, 2026
Demand Surcharge* Certain UPS Ground Residential, Air Residential, Air Commercial and Ground Saver packages for qualifying customers $0.40 to $8.75 Oct 26, 2025 – Jan 17, 2026
Demand Surcharge Criteria  Oct 26–Nov 22, 2025  Nov 23–Dec 27, 2025  Dec 28, 2025–Jan 17, 2026 
Per-Package Demand Surcharge  $0.40  $0.60  $0.40 
Additional Handling  $8.25  $10.80  $8.25 
Large Packages  $90  $107  $90 
Extra Heavy Package Fee  $485  $540  $485 

Top peak challenges to look out for

Peak season magnifies operational weaknesses. But the right planning and partners make all the difference.

boxes on a conveyor belt icon

Surging order volumes

Peak season demand can outpace internal capacity fast. Without the right fulfillment support, brands struggle to scale orders, maintain accuracy, and protect customer success when it matters most.

End to end order visibility

Stockouts & inventory

Poor visibility and misaligned forecasting lead to stockouts, backorders, and missed revenue. Strategic inventory planning is critical to keeping shelves full throughout the rush.

pick pack and ship

Transportation costs

Carrier surcharges and limited capacity make peak season shipping more expensive. Strong carrier relationships and smart routing decisions are essential to keep costs under control.

cover of peak predictions 2025 ebook

Get the 2025 Peak Playbook

Peak season may feel like a post-Thanksgiving rush to shoppers, but brands know the heavy lifting starts well before Q4. With evolving consumer behavior and a more cautious spending environment in 2025, early preparation is essential.

Explore our latest eBook for a clear view of the trends, data, and timelines shaping this year’s peak season—so your team can plan confidently and stay ahead of demand.

Connect with Kase to streamline fulfillment next peak season.

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