Kase in Point

A blog to keep you current on fulfillment and shipping trends, events, and ecommerce industry know-how.

Explore our blog for expert insights about order fulfillment and shipping, industry trends, and so much more. Learn smart business strategies to streamline order management, optimize inventory levels, reduce shipping costs, and enhance the customer experience–all provided to boost your knowledge and your business’s success.

How Marketplace Algorithms Decide What Ecommerce Shoppers See

Marketplace algorithms are changing how products appear on Amazon, Walmart, Facebook Marketplace, and AI shopping tools. Here’s what ecommerce brands need to know about visibility, product data, and fulfillment.
WSI Fulfillment (now Kase) customer after unboxing an ecommerce order

WSI fulfillment services are now operating under the Kase brand. Learn how Kase combines modern fulfillment technology with 60 years of logistics expertise to support ecommerce and omnichannel brands.

Man standing on porch holding a parcel, representing the trends in today's parcel shipping

Parcel shipping has become a strategic business function. Learn the key industry shifts shaping parcel strategy in 2026 and what brands need to know.

Man holding phone and packages and cell phone with tracking map on it, representing the importance of real-time tracking.

Today’s ecommerce customers expect real-time tracking and visibility into their orders from fulfillment through delivery. Learn how shipment transparency improves customer experience, reduces support inquiries, and builds long-term trust.

A busy fulfillment center warehouse with staff reviewing documentation, representing the operational standards and speed required by a fulfillment SLA.

A fulfillment SLA is a foundational tool that defines the reliability, accuracy, and responsiveness a brand can expect from its 3PL. By understanding what belongs in a fulfillment SLA and why each component matters, brands can build stronger partnerships, improve operational consistency, and support scalable, customer-focused growth.

tablet with The Retail Dispatch on it, representing this week's Kase news roundup

Shipping disruptions in the Strait of Hormuz, AI-driven shopping changes from Google, new data on ChatGPT ecommerce conversions, and rising return fraud highlight the latest forces reshaping ecommerce, retail, and global supply chains.

women on phone with box and product, representing the growing popularity of live shopping

Learn how the right setup, platforms, and fulfillment support creates a seamless live shopping experience from livestream to doorstep.

gig economy crowdsource delivery contractor with bike and package, representing brands layering this last mile tactic into same-day delivery

Crowdsourced delivery uses gig-economy couriers to power same-day and ultra-fast shipping in dense markets. As consumer expectations accelerate, brands are turning to flexible driver networks to strengthen last-mile performance without overhauling their entire logistics strategy.

women shopping for swimwear, representing the importance of peak planning throughout the year to keep agile fulfillment operations

Peak planning isn’t just a holiday exercise anymore. From back-to-school and summer swimwear to influencer campaigns and viral product drops, ecommerce brands face multiple surge moments throughout the year. The brands that win aren’t just reacting to demand. They’re planning for it 120 days in advance.

Two delivery men carrying a box next to a delivery van, representing white glove delivery

White glove delivery services are redefining final mile performance for brands shipping high-value, oversized, and complex products. From in-home placement and installation to packaging removal and real-time communication, premium delivery is becoming a strategic differentiator. Learn why brands are investing in a structured, technology-enabled white glove approach.

Tablet with news on it, representing Kase's bi-weekly ecommerce news roundup

This week’s Retail Dispatch explores how AI, creator strategy, and network optimization are affecting commerce. From major retailers testing ChatGPT ads and American Eagle launching a points-based creator community to FedEx consolidating its network and TikTok pausing seller shipping changes, brands are rethinking how they reach customers, manage fulfillment, and protect margins.

woman in warehouse in front of computer, representing the role of a WMS in warehouse operations

A modern WMS is the foundation of efficient 3PL operations. From real-time inventory visibility to advanced reporting, here are the five features every 3PL should have to support scalable, accurate, and client-focused fulfillment.

Map with pin in Northampton, PA representing how an East Coast 3PL in the Lehigh Valley is a strategic location

Explore why the Lehigh Valley is emerging as a top East Coast 3PL hub for brands seeking speed, scalability, and operational control.