Alyssa Wolfe

Alyssa Wolfe is a content strategist, storyteller, and creative and content lead with over a decade of experience shaping brand narratives across industries including retail, travel, logistics, fintech, SaaS, B2C, and B2B services. She specializes in turning complex ideas into clear, human-centered content that connects, informs, and inspires. With a background in journalism, marketing, and digital strategy, Alyssa brings a sharp editorial eye and a collaborative spirit to every project. Her work spans thought leadership, executive ghostwriting, brand messaging, and educational content—all grounded in a deep understanding of audience needs and business goals. Alyssa is passionate about the power of language to drive clarity and change, and she believes the best content not only tells a story, but builds trust and sparks action.
alien drilling into box with alarm going off on top, representing the retail challenge of handling increasing return fraud

Returns are a fact of retail; but return fraud has grown into a billion-dollar problem. In 2024, $103 billion, about 15% of all returns, were fraudulent. Retailers must find the right balance between preventing abuse and protecting customer loyalty.

Alien holding smartphone looking at sneakers, representing the growing popularity of product discovery via social media

Platforms like TikTok, Pinterest, Reddit, and Discord are taking the lead in product discovery, especially among Gen Z, challenging Google and Amazon’s dominance. For brands, success in this new era means creating authentic, social-first strategies and pairing them with fulfillment partners who can keep pace with viral demand.

shirt with returns questions and mountain, plus Kase + Loop, representing the returns process and how the new Kase and Loop partnership improves it

A hassle-free returns process is table stakes to the customer experience, and a big loyalty driver. Discover how the Loop + Kase partnership streamlines returns and reverse logistics to turn every return into a revenue opportunity.

news globe and container ship, representing the announcement of the end of the de minimis provision

The de minimis provision under Section 321 is coming to an end, leaving retail and ecommerce brands scrambling to adapt. This blog breaks down what’s changing, the immediate impact on cross-border sellers, and why U.S.-based fulfillment partners are critical in helping brands mitigate cost and disruption.

alien rolling dice above a shoe on an ecommerce site, representing how ecommerce gamification is trending tactic to improve the customer experience

Ecommerce gamification is transforming the customer experience. From quizzes to loyalty tiers, it keeps shoppers engaged, informed, and motivated. Learn how fulfillment plays a crucial role in making the game feel real.

world map with astronaut and packages, representing developing a winning global ecommerce strategy

Retailers aiming to expand internationally must look at building a smart, scalable global ecommerce strategy. Learn how today’s top DTC brands are localizing marketing, navigating compliance, and leveraging fulfillment partners to succeed across borders.

alien sitting on amazon prime package looking at tablet representing analyzing prime day 2025

Prime Day 2025 broke records with $7.9B in sales on day one. This post recaps what happened, what KPIs to analyze, and how to prepare smarter for future Prime Day success.

alien riding motorcycle fast with package on back in front of space shuttle, representing shipping speed

Shipping speed matters, but how fast is fast enough? We're breaking down what the data shows and what brands can do to meet demands without overcommitting.

Astronaut, airplane, and boxes, representing reduced packaging and rightsized boxes for packaging and fulfillment

Learn how reduced packaging strategies can cut shipping costs, decrease waste, and accelerate fulfillment timelines without sacrificing customer satisfaction.

belt with boxes and alien standing next to beauty products, representing beauty fulfillment

Discover the must-have beauty fulfillment services, value-added touches, and 3PL strategies that keep beauty brands glowing from cart to doorstep.

excess of stacked fulfillment boxes outside of a Kase 3PL services warehouse

Learn how to proactively identify signs you've outgrown your 3PL services and what to look for in a scalable third-party logistics partner.